Origins of the Advent Calendar – and a Magical Teaser

The Advent calendar, with its charming countdown to Christmas, has a history as rich and layered as the season itself. It began in 19th-century Germany, where families would mark each December day with chalk lines or religious images to heighten anticipation for the holiday. By the early 20th century, printed calendars with tiny doors—each hiding a sweet or picture—captured imaginations across Europe and beyond. Over the years, the tradition evolved. From chocolates to teas, and skincare to keepsakes, modern Advent calendars have become a way to gift wonder day by day. But few brands have reimagined the ritual as beautifully as Sentier Fragrance.

Last year, Sentier introduced “12 Days x 12 Stories”—a sensorial journey where storytelling met scent. Housed in an intricately designed box, the calendar featured 6 candles and 6 perfumes, each one crafted to unlock a new emotion, a memory, or a spark of confidence. More than just gifts, these pieces told deeply personal tales, inviting you to explore your identity and potential with every unveiling.

This year, Sentier’s Advent Calendar is about to turn tradition on its head. The 2025 edition promises a design so bold and imaginative, it’s practically a storybook in itself. But don’t expect a repeat of last year’s format—this one is more magical, more immersive, and more surprising.We can’t reveal too much just yet, but prepare for unexpected twists in both design and scent. This isn’t just a calendar—it’s an experience, where each opening feels like stepping into a new chapter of a fantastical tale. You can joint the waitlist here! 

Stay curious. The countdown is coming.